Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed.

Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed.

Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message.

As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective visual strategies.

For this discussion, identify at least one specific message that you might communicate in the workplace – one that could benefit from the use of visuals. (Note: This can be in either a past, current, or potential future workplace.) For instance, maybe the message involves typing up job-aids and sending them out to your colleagues. Or perhaps it involves delivering a presentation to your boss on your department’s achievements for the previous quarter. Or, maybe it’s related to designing an advertisement for your own business.

Whatever you choose to communicate, address the following items in your post:
• Describe your message in as much detail as possible, being sure to explain what your desired results for the message are.
• Describe the intended audience for your message.
• Explain how you think the use of visuals could help you effectively deliver this message to your audience.

 

Part 2 Instructions:
Final Project: Using Visuals to Communicate a Message
Assignment Instructions: Visual media can have significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.

For this project, use the concepts you’ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to choose one of these examples, or select one that is not listed.
Examples of Business Communication How Each Example Might Look for Your Assignment
Presentation on department achievements PowerPoint slides with visuals, and associated speech in the Speaker’s Notes section at the bottom.
Print advertisement for your own business Word document or PDF version of an advertisement, complete with appropriate image(s), composition, typography, and company logo.
Training materials on your job responsibilities Word document or PDF version of job instructions, using typography, composition, and relevant images to promote clarity.
Company website Word document, PowerPoint, or PDF “mock-up” that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, and shapes representing where the buttons would be.
Informational brochure for a corporate event Word document or PDF version of the brochure, containing appropriate visuals; typography; effective design, composition, and color scheme; as well as with relevant information on the event.
Throughout each of the five weeks of this course, you will decide on a message to communicate, determine the most effective platform or medium for that message, and select the most appropriate visuals to support the message. Note that each visual should be referenced.
Part 2

Then, in week 5, you will finalize your communication piece and submit it along with a 3- to 5-page paper explaining the rationale behind your communication decisions.

 
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