Digital Marketing Strategies Report
Digital Marketing Strategies Report
Report 1
Using concepts, models and theories associated with the effective use of Digital Marketing as presented in this unit, you are required to critically assess and evaluate a chosen organisation’s Digital Marketing activities and the underlying strategy or strategies (as far as they can be determined). This should include an appraisal of the success or otherwise of these activities, as observed by you.
Report 2
In light of the above assessment, design a suitable digital marketing strategy for your chosen organisation for the short to medium turn.
*I have chosen Coca-Cola as the organization of this report.
*Please send the report 1 and 2 separately in two documents.
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