Industry analysis essay: What is happening in and around an industry? Custom Essay

The aim of this assignment is to address the following two strategic questions:
1, What is happening in and around an industry?
2, What is YOUR VIEW of the industry’s future?(your own ideas)

The assignment is designed to demonstrate your ability to assess( rather than merely describe) an industry. You should demonstrate your knowledge of and ability to apply various strategic management concepts and theories available to assess an industry. You must explain how this analysis is likely to impact on the precession of strategy formulation by companies- in general terms-within the industry.
Describe and justify what you conclude to br the major features of the industry’s structure, direction and long-term attractiveness ( in financial and non-financial terms) over the next 10 to 15 years. Assess the current and emerging competitive characteristics of the industry over the same time period.
Summarize the critical current and emerging strategic issues facing the industry
Briefly document the analytical models and frameworks you employed in your analysis, and the inherent assumptions in these models.
State whether the industry is currently successful/profitable and whether you expect this to continue in the future.

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