Marks and Spencer clothing Custom Essay

This requires you to assess the choice against other options. The key to this is to demonstrate how this

option makes sense in view of the firm’s operating environment and whether it suits the capabilities of the firm.
You must prepare a portfolio of your working notes and hand in a digital copy of this via Turnitin. You may work

in preparation for the portfolio in groups or as an individual
This report must explain why this is the most suitable strategy for the firm compared with the other options and

in the light of the analysis that you conducted. If you work in a group you do not have to choose the same

strategic option as your group members.

The task is to recommend and justify a strategy for the company that you previously studied in assignment one (or

one of the companies listed below if you had valid reason not to attempt your first assignment.
Your report will outline:
• The Strategic Position or Direction to be recommended
• A description of the specific strategic to be adopted once the strategic position or direction has been

selected
• Justification of why this strategy is appropriate and superior to other potential options
Thus your report will have 3 headings:
• Choice of strategic Position (or Direction)
• The recommended strategy
• Justification for the choice of strategy

Marking criteria
The marking criteria are attached and you will see that it covers 3 areas:
Report style and referencing
Use of appropriate tools and frameworks
Justification of choice
Please note that references need to be supplied where appropriate. Thus tools and frameworks should be properly

referenced according to their ‘designer’. In addition any evidence that you use to support your claims should be

referenced. This is most likely to appear in the Justification section and should refer to specific sources. A

reference such as ‘refer to assignment 1’ or ‘refer to Portfolio’ is not acceptable.
On the following page I have posted a diagrammatic representation of the report outline with some tips (on the

right) about what is required.

 

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