Marketing Case Study: Discusses the management of ‘paracrises” created via social media activity Custom Essay

The paper discusses the management of ‘paracrises” created via social media activity. The paper discusses the

impact of one such crisis on a large company. Analyse the actions of the company leading up to the paracrisis,

and critique their management of the subsequent action by Greenpeace.
What lessons can be learned from this?
Analysing case studies provides you with insights into real-world companies’ and the problems and challenges they

face with marketing and general management decisions. These challenges provide you with an opportunity to

diagnose problems, analyse and evaluate the situation and develop strategic decision choices based on the

conceptual frameworks learned in this subject.
Subject concepts should form the basis of analysing case information, developing alternative solutions and making

recommendations. You should read the paper a number of times and attempt to address the items above

independently. This will highlight areas that you need further information on and you can then conduct the

necessary secondary research, including academic papers, reports and media coverage. You should then apply

marketing concepts, theories and empirics covered in the subject to the problem.
You may find sometimes that cases have incomplete information from which to make decisions, or that managers have

made decisions based on incomplete information. In this instance, you may need to (a) make
some assumptions about why they made these decisions and describe these, or (b) research the company, industry or

issue and determine the appropriateness of your assumptions or you may wish to conduct some
additional research into the industry or similar type of companies or issues for ideas and trends. Some cases do

not focus on one firm or decision maker but may take an industry perspective. In this specific case, take the

view of a consultant analysing the issue and consider what organisations may be involved and how you would

analyse the situation from their perspectives.
From past experience, the most difficult aspect of case analysis for students is the idea of “analysis”. Most

students simply repeat what’s in the case in their own words or simply re-arrange the same information. While the

latter is definitely desirable and helps students to break up the case into smaller components that can be

analysed, analysis takes one further step and that is to explain, using the language of marketing, the

implications of this information for the firm and the key decision makers. For many students, case analysis may

be new at this stage of the subject.
This written assessment task will help you attain the following learning outcomes:
1/understand relevant marketing concepts and explain the concepts through application to the specific marketing

problem;
2/analyze and evaluate information in a marketing context;
3/using appropriate information sources, analyze information gathered to provide depth and breadth to

recommendation;
4/demonstrate effective written communication skills and use of correct referencing method.
**Ensure that answers are adequately justified where required and that APA referencing method is used.
Do:
-Present the recommendations in essay format. This requires well-structured paragraphs
-The word limit of 1500 to 2000 words is a maximum for ALL essays in total.
-Use tables, diagrams and further analysis of data to clarify, illustrate and supplement analysis and support

your recommendations.
-Use page numbers, double or 1½ spacing for ease of reading and feedback
-Use citations from original sources when they are used, using an accepted format such as APA. If sources have

not been acknowledge, they will be considered as plagiarised.
-[A citation looks like this: Albaum, Strandsov and Duerr (1994) have described the sales response function…..].

The reference to the above citation is as follows.
-Albaum, G.A., Strandskov, J., Duerr, E., Dowd, L. (1994), International Marketing and Export Management, New

York: Addison-Wesley .
Do not:
– Use bullet points unless you are simply presenting a list which is self-explanatory. Bullet points do not
lend themselves to discussion and explanations (Note that you are now reading a bullet point which is totally

self-contained and requires no further explanation!).
– Copy material from other sources without acknowledging the source. Failure to acknowledge the source
will be interpreted as plagiarism which is a serious offence.

 

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