supply chain management of IKEA Custom Essay

1.- the focus of the study is on supply chain management of Ikea but for a Masters dissertation, typically you

would have identified in the literature a specific challenge e.g. relating to vertical integration supplier

relationships. global network of suppliers, use of information systems, centralised/decentralised distribution.

Likewise, in research project, you typically would have identified a conceptual or theoretical framework, which

you then go on to explore in the primary data collection. Explicit theoretical underpinning of the study was not

evident.

– the methodology section is too all embracing i.e. indicating that experiment, survey and interviews were

undertaken. This is too grand.
– the methodology chapter lacks a lot of detail in terms of identification of the sample population and the

sample size. How where they obtained. How many were involved.
– the methodology chapter needs to explicitly identify how the literature informs the questions asked in the

interviews/survey. It is not clear from reading the chapter what questions were asked, why they were asked or how

they feed into fulfilling the rest aim.

– results – clearly offer results from primary data collection, although it is not clear which method of data

capture was used.
– discussion does not explicitly address the findings of the data captures, which it should do, rather it

discusses further literature that was sourced.
– conclusion is not directly derived from the primary data findings.

My recommendation is to rework the literature review to explicitly present a theoretical framework and also

rework the subsequent chapters. You write extremely well and you are competent in terms of structuring your work

but in terms of presenting a Masters piece of work that is informed by theory, this is very weak. If you have the

time, it would be worth skim reading over a couple of dissertations in the library (asked Natasa or Daniel for

these). I know that there are a couple of good quality fashion dissertations. Whilst they will have nothing to do

with your topic, skim read them to see how they have identified theory and used theory to inform their primary

research.

2.Applied Management Project & Management Inquiry Project
Assessment Form

Student Name Matric. No.
Project Title Strategy and operations management: Supply chain management of IKEA

Comments:

The student followed prescribed structure.

Reasonable Introduction section with relevant Background, Aims, Objectives and Project structure regarding Ikea &

supply chain management. However it would have been better if the research area is more focused.

Literature review contained sufficient theoretical background ie supply chain analysis etc. There was link to

next section. However there was no evidence of the theoretical framework development which would have paved the

way for primary data collection.

In the Methodological framework section, the student mentioned research approaches and described quantitative and

qualitative methods. However inductive and deductive approaches were not mentioned. The section was too all

embracing i.e. indicating that experiment, survey and interviews were undertaken. The section lacks a lot of

detail in terms of identification of the sample population and the sample size. The section also needs to justify

the selection of the questions in the questionnaire in line with the literature review.

Findings section clearly displayed results with graphs. However it was not clear which data collection method was

used. Discussion does not explicitly address the findings of the data collection. It only discussed further

literature regarding IKEA Supply Chain Management that was sourced.

Conclusion section is not directly derived from the primary data findings. Critical review could have described

more strengths and weaknesses of Ikea Supply Chain Management in relation to the aims and objectives of the

research. Recommendations could have been better with points.

 

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