Ikea case: How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program? Custom Essay

Analyze the decisions made by key players in the case and offer assessments of what the actors did well, what they did poorly and what you would have done differently. Your

written analyses will include answers to specific questions provided by the professor. -Here are the questions:

Questions for the IKEA case

1. How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program?
2. What actions should she take regarding the IKEA supply contract with Rangan Exports?
3. What long-term strategy would you suggest she take regarding IKEA�s continued operation in India? Should the

company stay or should it exit? Describe the impact of such a decision and how you would manage it.
4. IKEA learned later that the producer of the German television program was found guilty of creating fake

documentaries. What would you do given this new information?

This is the name of the case :� IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A), Product

number: 906414-PDF-EN.

Second one (2) 2 pages:
– i will provide you the case via E-MAIL.
instructions: -analyze the decisions made by key players in the case and offer assessments of what the actors did

well, what they did poorly and what you would have done differently. Your written analyses will include answers

to specific questions provided by the professor:
1.interest of both parties
2.possition that they play in the negotiation (negotiation strategy)

 

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