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Research Proposal And Service Management

Assignment Requirements
3 1/2 pages are for status management please write more on question B and just answer question C

2 1/2 page goes to the research proposal

Make sure my two variables are measured very well and understandable which are customer service quality and customer Abstract:

Add an example of a real psychometric -Scale about customer service as a sample, (most be taken from some author that already did it, don’t come up with ur won Scale) don’t forget to reference this psychometric -Scale and make sure its simple customer service psychometric -Scale because its my research proposal which mean I will use it and do it with my final report next semester.

 

Add one more Literature Review about the same topic to support

 

The weakness and strength of cross-sectional study

 

Understand the value and the important of using this psychometric -Scale to measure these concepts

 

And he told us to talk abt the sample which is under Procedure, so I kind I did talk about it but he said I can add the stratified sample prove our chances to get better results

 

IMPORTANT:

Where possible use previously developed and validated ‘scale/s’ to measure the variables/concepts of interest

_ DO NOT write your own questions to measure a variable or concept that already has a validated scale available!

 

Finally make sure that my whole assignment not more than 3200 words.

 

The following is the final writing about my assignment which I need you to help me with tha detailed above, plz highlight for me the changes that u will do so I know.


“To what extent does customer service quality related to customer loyalty towards banks in Auckland Central, New Zealand? “

 

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