#4

Prepare a 3-5 page paper based on your on-line research.

Objective: Analyze potential strategies of for your global business product/service.  Determine the strategy that is best suited to your global business.

Background: As new businesses (or established companies) enter global markets, a range of strategies are available.  Your Global Business Plan must address the optimal strategy so that your firm can better plan and implement global business activities.  It is crucial to understand the competitive advantage of your company (technology, raw materials, labor costs, distribution, well-known brand name, etc.) and the distinctive strategic approach that will succeed for your global product or service.

You are a senior executive of a firm that is seeking to expand globally.  The CEO has tasked you to develop a Business Plan.  During this case study, analyze the strategy for the product/service that you identified in Global Business Plan Activity #1.

Global Business Case:

For this case study, the CEO asked you to perform a strategic analysis.

Review the section in your text on “Choosing a Strategy” (pages 342-346).  Do internet research on the strategy of the following companies: Coke, IBM, IKEA, Google, and Starbucks.  Identify which of the four strategies (Global Standardization, International, Transnational or Localization) is used by each and justify your answer.

Then plot the strategy of each firm on Figure 12.9 of the Global Business Today text (page 343).

Next, discuss the pros and cons of the four strategies for your firm’s global product/service using Figure 12.9 of the Global Business Today text.  Propose the best strategy for your global product/service and plot it on the same diagram.

Explain your rationale.  Be sure to cite your sources in APA format.

 

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