Assignment 2: Measuring Advertising Message Effectiveness

Measuring the effectiveness of advertising campaigns has always been a challenge. Conduct online research to find five Super Bowl advertisements to analyze and answer the following questions (include links to the advertisements):

• Outline the television advertisements selected and discuss the target audience and the objective(s) of the advertisements.
• Based on your research and assigned weekly readings, discuss methods a marketer can use to evaluate the effectiveness of the advertising message for the advertisements you selected. What are the advantages and disadvantages of the various methods? What are the situations or circumstances where a particular method would be most effective?

Submit your answers in a three- to four-page Microsoft Word document. Use APA guidelines for your submission. Include a minimum of three peer reviewed articles for your paper.