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rhetorical analysis

 

Who doesn’t need water? The demand on water has been and will keep on increasing. 20% of California’s water supply is used in cities. If the rate of urban water use continues at recent levels, California will face a 40% increase in water demand by the year 2030 (source). Also in California agriculture provides 1.1 million jobs, and it generates $27.6 billion dollars in revenue. Water shortages have pushed millions of hectares of farms out of production (source). In the video we made, our argument was about how the increase of water consumption in urban California is affecting the State’s agricultural infrastructure. Through the use of ethos, logos, and pathos, our multi-modal video argument successfully persuades our targeted audience, whom are the educated 18-30year old urban California residents, to change their water usage habits in order to reduce the demand on water, which reduces the pressure on farms.
The main strategy we used in our video is presenting some logic and fact information. We used this strategy because we are targeting the educated urban California residents. In the video wed presented statistics about how water demand is increasing in California, and how it is affecting its agriculture. Also, along with the suggestions that we make to our audience about what they could do to cut down on water usage, we presented statistics about how much water each step would save. Educated people are more convinced about an argument when they are presented with facts and statistics that affect them. Because of reasoning and the truth, we think this strategy is the most effective, especially because we are targeting an educated audience, and because if our video was presented to an uneducated audience, it would give them a simple explanation of the problem, and what they can do to be part of the solution.

 

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