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media.

media.

If you don’t already know your dream job, select one from the “Industry” section of one of the chapters of the Rodman textbook, or pick one from an Internet search for mass communication careers. Your chosen job must be related to the mass media or mass communications field.

NOTE: If you can’t imagine a career in mass communications for yourself, then do this exercise as if you were hired to be a consultant for a client who wanted your advice (since you now have expertise in the mass communication industry) about a career in mass communications.

PART 1:

Create a year-by-year timeline, starting with 2013, describing in detail what you will do to work toward your goal. Each year should be at least one paragraph long. As a guide for what to include, use the suggestions in the “Breaking into a Media Career” box in the “online boxes” page of the Rodman Web site (link given below), which consist of:

extracurricular activities
coursework
internships
off-campus work
networking
Additional items you may to include: creating (and updating) your resume, creating (and updating) your portfolio, performing informational interviews, joining professional organizations (including student affiliates), attending professional conferences and trade shows, attending career day activities, and joining (and updating) professional online networking groups like LinkedIn.

Here’s the link: https://highered.mcgraw-hill.com/sites/0073511951/student_view0/online_boxes.html
“Breaking into a Media Career” is under Ch. 1, 4th item down.

You should include other outside reading and Web research to gather ideas.

Use specifics. For example, don’t simply say, “In fall 2013, I will transfer to a four-year university.” Instead, name two or three potential universities, include the date you will turn your application in, tell what your will be majoring in, what classes you plan to take, etc. (For help finding out requirements and classes available at various California transfer universities, a helpful resource is https://www.assist.org)

Don’t simply say, “In 2014, I will get an internship.” Instead, name two or three specific employers or organizations where you will apply for internships, how you found out about the internships, and describe the process you will need to go through to get the internship. (There is a lot of internship information on the web.)

Remember that careers in mass communication are competitive, and best prepared candidates will be more successful.

PART 2:

Discuss ethical issues (giving examples) that might come up which are inherent in the career you have chosen, using concepts from Rodman, chapter 15. Include:

conflicting loyalties (duty to personal conscience, duty to one’s organization or firm, duty to one’s profession or art, duty to society),
conflicts of interest
accountability
PART 3:

Include a bibliography, in MLA or APA style, of the sources you used for your research. You should have at least six sources, including Rodman. The Web site: https://www.citationmachine.net can help you with the MLA format.

NOTES ON RESEARCH. This essay will require you to do a lot of research, which you can do on the Internet, using search tools and library databases (such as EbscoHost and Infotrac), and by interviewing people. Sources that might be helpful include:

University and internship-related sites
The Web sites used during the Internet Search Project (especially what you learned about using the library databases such as Ebscohost, Infotrac, Proquest and LexisNexis for research)
The Web sites listed in the Industry Web Excursion section at the end of each chapter of the Rodman text
The Web site https://www.assist.org, which has information on classes that are required for majors at public universities in California
The optional class book “Career Media Guide,” especially the chapters “Preparing for a Career in Media,” “Getting Started in Your Search,” “Succeeding Once You’re In (Your Internship or First Job,” and “Seize Your Entrepreneurial Spirit.” There are copies of this book on reserve in the library.

 

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