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International Business Strategy

International Business Strategy

Written report of a strategic analysis of a company / organization to be decided upon in agreement with the module organizer. This should be based on the students’ original research and use models / frameworks that have been taught during the course of the module, found in course / supplementary texts / academic journal articles.
Word count: 2,000 words
Choose a company not necessary large, it can be anywhere in the world,
Analysis it! not choosing apple and goole.
Choose the company have some information, public company that have annual report

Strategic analysis and recommendation for the company should be included
analysis base on Harvard business review or other acadmic journal article
mark will be counted as how well you analysis the company.

Using model of framework
– dont use basic model, like 5 porter SWOT and pestel
– highly recommend to use Minzberg! other model can be use like diversfication, BCG matrix value chain..and so on which is relevent for the company

 

 

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